Benjamin Moore vs Sherwin-Williams: Which is the Best Paint for Your Project?

Benjamin Moore vs Sherwin-Williams Which is the Best Paint for Your Project

When it comes to painting your home or office, choosing the right paint brand is as critical as selecting the perfect color. Two of the most well-known and widely respected paint brands are Benjamin Moore and Sherwin-Williams. Both companies have a long-standing reputation for producing high-quality paints, but which one is truly the best for your project?

This guide will delve into the key differences and similarities between Benjamin Moore and Sherwin-Williams paints, helping you make an informed decision.

Company Backgrounds

Benjamin Moore

Benjamin Moore, founded in 1883, has been a staple in the paint industry for over a century. The company prides itself on its commitment to quality and innovation. Benjamin Moore paints are known for their rich pigments, excellent coverage, and durability. They offer a wide range of colors and finishes, making it easy for homeowners and professionals alike to find the perfect shade for any project.


Sherwin-Williams, established in 1866, is another titan in the paint industry. With a history that spans over 150 years, Sherwin-Williams has become synonymous with quality and reliability. The company offers an extensive selection of paints and coatings, catering to both residential and commercial markets. Sherwin-Williams paints are renowned for their longevity, ease of application, and vibrant colors.

Product Lines and Color Selection

Benjamin Moore

Benjamin Moore’s product lines are designed to cater to a variety of needs and preferences. Some of their most popular lines include:

  • Aura: Known for its exceptional coverage and durability, Aura is Benjamin Moore’s premium paint line. It features Color Lock technology, ensuring that colors remain vibrant and true over time.
  • Regal Select: A versatile option that combines high performance with ease of application. Regal Select is ideal for both interior and exterior projects.
  • Natura: An eco-friendly line that boasts zero VOCs (volatile organic compounds), making it a safe choice for environmentally conscious consumers.
  • ben: A budget-friendly option that doesn’t compromise on quality. ben offers excellent coverage and a wide range of colors at a more affordable price point.

When it comes to color selection, Benjamin Moore shines with over 3,500 colors to choose from. Their Color Preview and Historical Color collections offer a diverse palette, ensuring that you’ll find the perfect hue for any project.


Sherwin-Williams also offers a variety of product lines to suit different needs:

  • Emerald: This top-tier line provides superior durability, washability, and coverage. Emerald is perfect for high-traffic areas and demanding applications.
  • Duration: Known for its long-lasting finish and resistance to peeling and cracking, Duration is ideal for both interior and exterior use.
  • SuperPaint: A versatile and reliable option that offers good coverage and a smooth finish. SuperPaint is suitable for a wide range of surfaces.
  • Harmony: An eco-friendly choice with zero VOCs, Harmony is designed for those who prioritize indoor air quality.

Sherwin-Williams boasts an impressive color palette with over 1,500 colors. Their ColorSnap Visualizer tool makes it easy to explore different shades and find the perfect match for your project.

Quality and Performance

Coverage and Application

Both Benjamin Moore and Sherwin-Williams are known for their high-quality paints, but how do they compare in terms of coverage and application?

Benjamin Moore: Benjamin Moore paints are praised for their excellent coverage and smooth application. The Aura line, in particular, is known for its one-coat coverage, saving time and effort on larger projects. The paints have a thick, creamy consistency that allows for easy spreading and minimal dripping.

Sherwin-Williams: Sherwin-Williams paints also offer impressive coverage and ease of application. The Emerald line is especially noted for its smooth, even finish and excellent hide. Sherwin-Williams paints tend to have a slightly thinner consistency compared to Benjamin Moore, which can make them easier to work with for some users.

Durability and Washability

Durability and washability are crucial factors to consider, especially for high-traffic areas or homes with children and pets.

Benjamin Moore: Benjamin Moore paints are renowned for their durability. The Aura line, in particular, offers superior resistance to fading, chipping, and staining. The paints are also highly washable, making them ideal for kitchens, bathrooms, and other areas prone to spills and splashes.

Sherwin-Williams: Sherwin-Williams paints are equally durable, with the Emerald and Duration lines standing out for their long-lasting finishes. These paints are resistant to peeling, cracking, and staining, ensuring that your walls look fresh and vibrant for years to come. Sherwin-Williams paints are also easy to clean, with most marks and stains coming off with a simple wipe.

Price and Value

Benjamin Moore

Benjamin Moore paints are generally priced at a premium, reflecting their high quality and performance. While they may be more expensive than some other brands, many consumers find that the superior coverage, durability, and color selection justify the cost. For those on a budget, the ben line offers a more affordable option without sacrificing too much in terms of quality.


Sherwin-Williams paints are also positioned in the premium segment, with prices comparable to Benjamin Moore. However, the company frequently offers promotions and discounts, making it possible to get high-quality paints at a more reasonable price. The SuperPaint and Harmony lines provide good value for those looking for reliable performance without breaking the bank.

Availability and Customer Support

Benjamin Moore

Benjamin Moore paints are primarily sold through independent retailers and hardware stores. This distribution model allows for personalized customer service and expert advice from knowledgeable staff. However, it may be less convenient for those who prefer the one-stop shopping experience of big-box stores.


Sherwin-Williams paints are available at the company’s extensive network of company-owned stores, as well as select hardware and home improvement retailers. This wide availability makes it easy to find and purchase Sherwin-Williams products. Additionally, the company’s stores offer expert color matching and custom paint mixing services, ensuring that you get the exact shade you need.

Environmental Impact

Benjamin Moore

Benjamin Moore is committed to sustainability and environmentally friendly practices. The company offers several low-VOC and zero-VOC paint lines, including Natura and Eco Spec. These products are designed to minimize indoor air pollution and reduce environmental impact. Benjamin Moore also participates in various recycling programs and initiatives to promote sustainability.


Sherwin-Williams also prioritizes environmental responsibility. The Harmony line, in particular, is formulated to improve indoor air quality by reducing VOC emissions. Sherwin-Williams has also implemented various sustainability initiatives, such as waste reduction programs and the use of renewable energy sources in their manufacturing processes.


Choosing between Benjamin Moore and Sherwin-Williams ultimately comes down to personal preference and specific project requirements. Both brands offer high-quality paints with excellent coverage, durability, and color selection. If you prioritize eco-friendliness and are willing to invest in premium products, Benjamin Moore might be the better choice. On the other hand, if you value availability, customer support, and the possibility of finding discounts, Sherwin-Williams could be the right fit for you. Regardless of your choice, both Benjamin Moore and Sherwin-Williams are trusted names in the paint industry, ensuring that your project will be a success.


Q1: Are Benjamin Moore and Sherwin-Williams paints worth the premium price?

A1: Yes, both brands are worth the premium price due to their superior quality, coverage, durability, and extensive color selection. Investing in high-quality paint can save you time and money in the long run by reducing the need for frequent touch-ups and repaints.

Q2: Which paint is better for eco-conscious consumers?

A2: Both brands offer eco-friendly options, but Benjamin Moore’s Natura and Eco Spec lines are particularly noteworthy for their zero-VOC formulations. Sherwin-Williams’ Harmony line is also a great choice for those looking to reduce their environmental impact.

Q3: Can I find Benjamin Moore and Sherwin-Williams paints at big-box stores?

A3: Sherwin-Williams paints are widely available at the company’s stores and select hardware retailers. Benjamin Moore paints are typically sold through independent retailers and hardware stores, which may offer a more personalized shopping experience but can be less convenient for those who prefer big-box stores.

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